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Options & Opportunities, LLC is an independent real estate brokerage serving clients buying or selling property in Northern and Central Arizona.  The company was founded by Designated Broker, Holly Grigaitis, and her husband, Associate Broker, Kenneth Svercl in 2010.  The company represents individual buyers and sellers of residential and commercial property, as well as corporate clientele.

Options & Opportunities lists and sells properties located in Coconino, Gila, Maricopa, and Yavapai County. We are members of Several Multiple Listing Services,  offering clients unmatched exposure to the Arizona real estate community. 

Options & Opportunities offers its clientele and agents a unique real estate experience and a wealth of knowledge regarding Arizona real estate markets, and how events nationally and locally may affect our future. Our agents have experience across the real estate industry and work together to bring our clients the best and most profitable solutions. 

We see our role in your transaction as a facilitator and negotiator on your behalf. If you are selling, our job is to get you the most money for your property, in the least amount of time, with the least amount of hassles.

If you are buying, our job is to “Tune In” to what you want and need to accomplish, and then negotiate the best possible terms on your behalf. Our job is to remove any barrier between you and your real estate objectives and wishes.

We are your fiduciaries, financial advisors and allies in Arizona.  Browse our site.  Check us out on facebook or follow us on twitter and be in the know about Arizona real estate.




Holly Grigaitis- Designated Broker, President

   Holly moved to Arizona from Upstate NY in 1993.  She began selling real estate for a franchise shop in 1997 at the age of 26, shortly after graduating college. Originally, her plan was to enter the corporate world, but a strong desire to stay in Northern Arizona and an article in a local newspaper mentioning an impending building boom inspired her to change course.  She quickly became one the top volume agents in her market.

  After establishing a couple of local brokerages with partners, in 2010, Holly and Ken decided it was time to establish a brokerage of their own.  They traveled across the country and met with some of the most successful brokers in the nation to ensure they would create a brokerage structured to serve clients and agents optimally.  Options and Opportunities is a blend of the best and most succesful ideas and innovations in the real estate industry and is currently the top independent brokerage in the Sedona/ Verde Valley Markets.


  •  Licensed in 1997
  •  Top 10% of area Realtors 2001-2004, Sales Volume
  •  Obtained Brokers License, 2005
  •  Top 1% of area Realtors 2005-2010, Sales Volume
  •  #1 agent 2011-2012, Sale Volume 
Associate of Arts and Science– Hudson Valley Community College, Troy NY
     Member– Phi Beta Kappa, an International Honor Society
Bachelor of Arts and Liberal Studies— Northern Arizona University, Flagstaff, AZ.             
     Summa Cum Laude. 
     Member— Phi Kappa Phi– a National Honor Society
Best School of Real Estate, Sedona AZ– Obtained Real Estate License, 1997
Arizona School of Real Estate and Business, Scottsdale, AZ Obtained Brokers License, 2005
Areas of Specialization/ Expertise 
Single/Multi-Family Residential, Distressed Sales/Borrowers, Vacant Land/Land Development, Riverfront/Irrigated Properties, New Construction, Luxury Homes, Ranch property, Manufactured Housing, NPL's/Trust Deed Investments.


Kenneth Svercl- Associate Broker

     Ken moved to the Verde Valley in 2000, leaving the cold winters of the Dakota's far behind.  As a former manager for a recycling facility in Brookings South Dakota, Ken honed his public relations skills by conducting community outreach and education which resulted in the institution of a community wide recycling program, decreasing tonnage at the local landfill by 20%, despite an increase in area population. Ken also spent several years in Liquor Distribution/Sales and refers to this former career as the days he spent “Pickling the Dakota’s and making winters bearable for good folks on the great plains…” Ken's construction background includes infrastructure, residential and commercial construction and has run the gamut from surveying to heavy equipment and project management throughout the Dakota's and Arizona.  Ken spent several years as a crane operator in Northern Arizona, and has personally had a hand in the con struction of hundreds of homes and commercial buildings throughout the state. Ken entered the real estate industry as a real estate investor in 2004, and quickly obtained a sizable portfolio.  In 2005, Ken obtained his license, bringing a vast and varied background in construction, property management, and sales. 

Areas of Specialization/ Expertise 

Single/Multi-family Investments, Property Management, Vacant Land/Land Development, New Construction, Luxury Homes, Valuation/Rehab analysis

Staff Agents

Part of what makes Options & Opportunities different from most brokerages is the availabilty of a team of professionals, rather than sole  independent associates.  Staff and Staff agents are salaried, industry professionals who work together as a team and are directly supervised by the broker-owners in order to better serve clients who have rigorous requirements or  whose needs and desire for professionalism are greater than typical,  As the real estate market and industry becomes increasingly complex, a sales team can adapt more readily to new environments and serve clients with greater accuracy and efficiency overall. 

James Cecil - Agent


Buyer's Agent, 
Listing Agent, 
(15 years experience)


The relationship between a home buyer or seller and their agent is based on trust, shared goals and understanding.  Since most people who come to the Sedona-Verde Valley area are looking for a lifestyle change, I strive to continually improve and to do this I listen and take the needs and wants into consideration weather it be a primary or secondary residence or an investment.

I have called the Verde Valley home for over 24 years, and I am formally from Central Oregon and have lived in other areas of the U.S. I love the Verde Valley and everything about it! Its wonderful seasons, beautiful scenery, and easy going lifestyle.

Father of Two, Grandfather, Gulf War Veteran, Certified Chef, Former Restaurateur, General Construction Experience, Hobby Artist, Author, Inventor, Pool & Spa Technician, Licensed & Insured Drone Pilot & REALTOR®